4Rivers Equipment: An Eight-Time Recipient of John Deere’s Onyx Circle Award

John Deere Construction and Forestry Division has once again honored 4Rivers Equipment with the esteemed Onyx Circle award. This recognition solidifies 4Rivers Equipment’s position among the elite John Deere dealers in North America for the eighth time.

Recipients of the award are carefully selected based on key performance metrics that reflect their outstanding ability to earn and retain customers’ business.

For 4Rivers Equipment, this recognition marks a continuation of their legacy of excellence, having received the Onyx Circle award eight times since 2011. Consistent recognition reflects the unwavering commitment of 4Rivers Equipment to delivering top-notch service and support to its customers.

John Shearer, the CEO of 4Rivers Equipment, attributes this achievement to the collective effort of the entire company. He emphasizes that it’s the result of a team that comes together daily, driven by a common purpose: to provide the best possible solutions to the customers they serve. According to Shearer, “It’s very special that everyone’s hard work, performance, and commitment to our craft is recognized by John Deere. I am extremely proud of every individual who works hard each day to make this happen.”

Since its establishment in 1926, 4Rivers Equipment has remained steadfast in its mission to enhance the lives of customers, business partners, and employees through an unwavering pursuit of excellence. While the industries it serves have evolved and transformed over the decades, the company’s dedication to its history, mission, and core values has remained constant.

Shearer further elaborates, “4Rivers is constantly evolving to meet the demands of our customers. Our history, mission, and core values are passed from one person to another, from one generation to another. This passing of knowledge, work ethic, and high expectations means our performance is not a one-time thing but a way of life.”

The Onyx Circle award, developed by John Deere, serves as a prestigious recognition of exceptional achievement by its dealers. It is open to dealers in both the United States and Canada. 4Rivers extends its gratitude to its customers, employees, and partners who have made it possible to achieve this distinction.

General Manager of Construction and Forestry, Daniel Bratton, stated, “Winning the Onyx Circle shows the commitment that 4Rivers has to our customers and the efforts our employees make to serve customers. It’s a testament to our dedication to delivering excellence in every aspect of the operation.”