4Rivers equipment HIstory
Our Story Starts with you.
YOUR WORKING PARTNER SINCE 1926.
YOUR LOCAL JOHN DEERE DEALERSHIP
The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come.
By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.
Your Working Partner
At 4Rivers, our mission is not just to provide you with the innovation solutions for your home, farm, or business, but to support you every step of the way.
SINCE 1926
4Rivers has roots in Colorado dating back to 1926. Although our industries and technologies have evolved, our commitment to industry-leading service and equipment has not.
Local Solutions
4Rivers believes local solutions are key. From John Deere riding mowers to Wirtgen Road Building, your location will help you find what you need for any project, any size.
DEDICATED TO YOU
4Rivers Equipment is proud to be your John Deere Dealer. Committed to being your working partner, we work to support you with integrity and respect. Our goal is to provide you with innovative solutions for your home, farm, or business.
YOUR WORKING PARTNER
4Rivers Equipment has been serving Colorado farmers with John Deere equipment solutions since 1926. Throughout the years, our vision and purpose have remained consistent. We provide the most innovative equipment and machinery and support it with industry-leading service and parts departments. To 4Rivers, being your working partner means committing to your success and providing innovative solutions with integrity.
MISSION
The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come. By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.
CAN YOU NAME THE FOUR RIVERS?
Our previous names, Colorado Equipment and Colorado Machinery wasn’t very fitting for the growth into Wyoming, New Mexico and Texas. So after careful thought, the name 4Rivers Equipment became our new name. Having headwaters here in Colorado, 4Rivers Equipment’s history and future are well represented by the name. The four rivers that make up the name 4Rivers Equipment are the Colorado, the Rio Grande, the Platte, and the Arkansas.
CORE VALUES
WHAT WE LIVE BY
INTEGRITY
We promise to approach each situation with the highest integrity and values. We will not do anything that would diminish 4Rivers Equipment or the manufactures we represent.
RESPECT
We always promise to treat customers, future customers, fellow employees, manufactures, and anyone we come in contact with the utmost respect.
INNOVATION
We continually seek out and employ innovative ideas that benefit our customers and our employees' lives.
COMMITMENT
We commit to being the best working partner for our customers and the employer of choice. Our commitment to any situation is to the long term outcome versus the short term gains.
CAREER
READY TO JOIN THE WINNING TEAM?
While we don’t like to brag, it's simply a fact we have great people on our team. We hire for positive attitudes, eagerness to improve, and a passion for the trade. We are more than just a dealership. We are a team of passionate problem solvers who love to roll up our sleeves and get to work. Are you ready to join the winning team?
Our Process
ABOUT US: PEOPLE, PASSION, PURPOSE
Our Name
What are the The Four Rivers?
On The Farm
Litzenberger Farm Mead, CO
On The Jobsite
Sweatt Construction Artesia, NM
At Home
We have solutions for everyone.
Latest from 4Rivers
Cheyenne Service Technician Earns Level III John Deere Certification
CHEYENNE, Wyo. — Ryan Sanchez began his career at 4Rivers Equipment as a service technician after graduating from Laramie County Community College’s Diesel Technology program in 2017. In those five short years, he has...