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4Rivers equipment HIstory

4Rivers equipment HIstory

Our Story Starts with you.

YOUR WORKING PARTNER SINCE 1926.

YOUR LOCAL JOHN DEERE DEALERSHIP

The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come. By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.

Your Working Partner

At 4Rivers, our mission is not just to provide you with the innovation solutions for your home, farm, or business, but to support you every step of the way.

SINCE 1926

4Rivers has roots in Colorado dating back to 1926. Although our industries and technologies have evolved, our commitment to industry-leading service and equipment has not.

Local Solutions

4Rivers believes local solutions are key. From John Deere riding mowers to Wirtgen Road Building, your location will help you find what you need for any project, any size.

DEDICATED TO YOU

DEDICATED TO YOU

4Rivers Equipment is proud to be your John Deere Dealer. Committed to being your working partner, we work to support you with integrity and respect. Our goal is to provide you with innovative solutions for your home, farm, or business.

YOUR WORKING PARTNER

YOUR WORKING PARTNER

4Rivers Equipment has been serving Colorado farmers with John Deere equipment solutions since 1926. Throughout the years, our vision and purpose have remained consistent. We provide the most innovative equipment and machinery and support it with industry-leading service and parts departments. To 4Rivers, being your working partner means committing to your success and providing innovative solutions with integrity.

MISSION

MISSION

The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come. By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.

CAN YOU NAME THE FOUR RIVERS?

CAN YOU NAME THE FOUR RIVERS?

Our previous names, Colorado Equipment and Colorado Machinery wasn’t very fitting for the growth into Wyoming, New Mexico and Texas. So after careful thought, the name 4Rivers Equipment became our new name. Having headwaters here in Colorado, 4Rivers Equipment’s history and future are well represented by the name. The four rivers that make up the name 4Rivers Equipment are the Colorado, the Rio Grande, the Platte, and the Arkansas.

CORE VALUES

WHAT WE LIVE BY

INTEGRITY

INTEGRITY

We promise to approach each situation with the highest integrity and values. We will not do anything that would diminish 4Rivers Equipment or the manufactures we represent.
RESPECT

RESPECT

We always promise to treat customers, future customers, fellow employees, manufactures, and anyone we come in contact with the utmost respect.
INNOVATION

INNOVATION

We continually seek out and employ innovative ideas that benefit our customers and our employees' lives.
COMMITMENT

COMMITMENT

We commit to being the best working partner for our customers and the employer of choice. Our commitment to any situation is to the long term outcome versus the short term gains.
READY TO JOIN THE WINNING TEAM?

CAREER

READY TO JOIN THE WINNING TEAM?

While we don’t like to brag, it's simply a fact we have great people on our team. We hire for positive attitudes, eagerness to improve, and a passion for the trade. We are more than just a dealership. We are a team of passionate problem solvers who love to roll up our sleeves and get to work. Are you ready to join the winning team?

Our Process

ABOUT US: PEOPLE, PASSION, PURPOSE

Our Name

Our Name

What are the The Four Rivers?

On The Farm

On The Farm

Litzenberger Farm Mead, CO

On The Jobsite

On The Jobsite

Sweatt Construction Artesia, NM

At Home

At Home

We have solutions for everyone.

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