El Paso Grand Opening
4Rivers Equipment has officially opened its new El Paso, Texas location—just four miles from our original store—to better support construction professionals with more shop capacity, faster parts access, and room to grow. This new 12-acre facility is purpose-built to reduce downtime, strengthen local partnerships, and deliver a higher level of John Deere service and support in West Texas.
Why did 4Rivers Equipment invest in a new El Paso facility?
For contractors and fleet managers in El Paso, uptime matters. As our customer base grew, so did the need for more space, better workflow, and expanded service capabilities.
That’s why we made the move from a 3-acre site to a 12-acre, state-of-the-art facility designed around how our customers actually work.
This new location allows our technicians to work more efficiently, our parts team to stock deeper inventory, and our sales and support teams to collaborate more closely with customers—all with one goal: keeping your jobs moving.
A Grand Opening Built Around Partnership
The grand opening celebration marked more than a ribbon cutting—it highlighted the partnerships that made this expansion possible.
The day began with a welcome from Thad Bennett, Branch Manager of 4Rivers Equipment El Paso, who works closely with customers and technicians every day to support local construction operations.
We were also honored to welcome:
- Representatives from John Deere
- Leaders from the El Paso Chamber of Commerce
- Members of the 4Rivers Equipment leadership team
Their presence reinforced what we see every day: strong partnerships are the foundation of long-term success in this industry.
How does this new facility help our local contractors?
This investment was designed with our customers in mind—plain and simple.
With more space and upgraded infrastructure, we can now:
- Complete repairs faster with expanded shop capacity
- Lift and service larger machines safely
- Stock more parts locally to minimize wait times
- Support fleet growth as customer needs evolve
Whether you’re running compact equipment or full-size construction machines, the new facility helps us support you faster, safer, and more efficiently.
Built on Experience and John Deere Expertise
During the event, Keith Olson, CEO of 4Rivers Equipment, reflected on the legacy of John Deere representation in El Paso and the opportunity 4Rivers was given to continue that story.
Our success here isn’t tied to a single building—it’s tied to decades of experience and trust:
- Our teams work side by side with John Deere engineers and product specialists
- Our service technicians bring hands-on, real-world experience to every diagnostic and repair
- Our long-standing partnership with John Deere ensures access to the latest tools, training, and factory support
As Max Guinn, President of Worldwide Construction & Forestry at Deere & Company, shared during the event, John Deere sees this facility as a long-term investment in the El Paso construction community.
Facility Specifications at a Glance
Designed to support heavier workloads and modern equipment, the new El Paso branch includes:
- Total Yard: 12 acres
- Total Building Space: 35,000+ sq. ft.
- Service Shop: 18,500+ sq. ft.
- Showroom: 10,000+ sq. ft.
- Warehouse: 6,000+ sq. ft.
- Overhead Lifting Capacity:
- Two cranes rated up to 10 tons
This layout allows our team to work safely, efficiently, and at the scale today’s construction industry demands.
A Community Moment in El Paso
The El Paso Chamber of Commerce led the official ribbon-cutting ceremony in front of the new facility, followed by photos—including a visit from Chico the Chihuahua, the local minor league baseball mascot.
Later in the afternoon, members of the 4Rivers Equipment leadership team shared the story of where we came from, where we’re headed in El Paso, and why partnership—between employees, customers, and John Deere—continues to drive our future.
Where to Find Us
Our new El Paso facility is located just four miles from our original location on Rojas.
If you’re traveling I‑10, you’ll spot it easily from the flyover—it’s hard to miss.
Common Questions About the New 4Rivers Equipment El Paso Facility
Is the new location open for service and parts?
Yes. Our service shop, parts department, and sales team are fully operational at the new facility.
How does this location reduce machine downtime?
With more shop bays, heavier lifting capacity, and increased parts storage, we can complete repairs faster and keep more components on hand locally.
Does this change how I work with my current 4Rivers contacts?
No. You’ll work with the same trusted team—now backed by more space, tools, and support.
What types of equipment does this location support?
Our El Paso branch supports the full lineup of John Deere construction equipment, from compact machines to larger production-class models.
We’re Ready When You Are
We’re fortunate to work in an industry built on relationships—and we’re grateful for the trust our customers place in us every day.
We look forward to:
- Servicing your equipment in our expanded shop
- Supporting your parts needs from a larger warehouse
- Continuing to build long-term partnerships in El Paso
Reach out to your local 4Rivers Equipment team—we’d love to show you around our new facility.
