Commerce City Open House

Celebrating a Milestone: The Commerce City Open House
The 4Rivers Equipment Commerce City Open House on Wednesday, September 18, was a resounding success, bringing together our local partners and community for an afternoon of celebration and collaboration. Held from 11 a.m. to 2 p.m., the event served as a formal "thank you" to the customers who make our work in the Denver metro area possible.
Ribbon-Cutting with the Commerce City Chamber
A major highlight of the day was the official ribbon-cutting ceremony, conducted in partnership with the Commerce City Chamber of Commerce. This ceremony symbolized our deep-rooted commitment to the economic growth and infrastructural development of the region.
Event Highlights Included:
- Catering by In-N-Out: Attendees enjoyed fresh, world-famous burgers while networking with fellow industry professionals.
- Live Demonstrations: Our service and sales teams provided "up-close" looks at the latest John Deere technology, including SmartGrade™ integrated grade control.
- Community Games: From raffle prizes to interactive challenges, the afternoon was designed to be both informative and engaging for families and business owners alike.
Part of a Century-Long Legacy
As 4Rivers Equipment officially celebrates its 100th Anniversary in 2026, the Commerce City Open House is part of a broader "Centennial Tour" across our locations in Colorado, New Mexico, and Texas. Since 1926, 4Rivers has evolved from a local dealership into a regional powerhouse, recently earning our 9th John Deere Onyx Circle Award for excellence.
The Centennial Vision:
- Legacy of Partnership: Founded by the Romer family in Holly, Colorado, the company has grown through a century of "putting trust in people."
- Supporting a Cause: In honor of our 100th year, we have unveiled a specially painted electric-blue John Deere 200G Excavator to raise over $100,000 for the American Cancer Society.
- Future-Focused: While we celebrate our history, events like the Open House allow us to look toward the next 100 years of "Working Partnership."
Common Questions About 4Rivers Events (FAQ)
How can I get copies of the photos from the Open House?
Event photos are typically shared on our official [4Rivers Equipment Facebook] and [Instagram] pages. You can also check the "Blog" section of our website for full event recaps and galleries.
When is the next Open House or Tech Demo?
We host events year-round! Keep an eye out for upcoming demos of the RodRadar Live Dig Radar® and the Wirtgen W 380 CRi in the New Mexico and Colorado regions.
Can I request a private demo of the equipment shown?
Absolutely. If you saw a machine at the Open House—like the John Deere 410 P-Tier or a compact excavator—that would fit your operation, [contact our Commerce City sales team] for a personalized on-site demonstration.
How does 4Rivers support the Commerce City community?
Beyond hosting events like the Open House, we partner with the local Chamber for economic initiatives and support local technical education programs to build a stronger workforce right here in our backyard.
Thank you for allowing us to be "Your Working Partner" for 100 years and counting. [Contact 4Rivers Equipment in Commerce City] to learn more about our ongoing centennial celebrations and equipment solutions.
4Rivers Equipment: Your Working Partner for 100 Years
This video provides a moving look at the 100-year history of 4Rivers Equipment, showcasing the people and machines that have built our legacy since 1926.







