Colby Carter Receives “Integrity” Challenge Coin

January 16, 2026
Colby Carter Receives “Integrity” Challenge Coin

Customer Support Representative (CSR) Colby Carter from our Colorado Springs location was awarded with a 4Rivers Equipment Challenge Coin on Friday, January 16 for the Core Value of “Integrity.” CEO John Shearer and General Manager Danny Bratton presented Colby with the honor at a luncheon with the entire branch.

Colby Carter received this “Integrity” Challenge Coin for his outstanding attitude and attention to detail. Service Writer Chandra Dodder nominated Colby for the award, noting a time recently when he went the extra mile to provide extra care and attention to a longtime customer.

“You are a person who shines with integrity every single day no matter what challenges you’re faced with. We are extremely grateful to have you on our team!” said Chandra. “Thank you, Colby Carter, you are the best!”

About 4Rivers

For over 90 years, 4Rivers Equipment has supported community development and energy infrastructure projects with John Deere and road-building equipment. Serving Colorado, New Mexico, and Texas, we deliver top-tier John Deere solutions, ensuring unmatched support and excellence since 1926.

4Rivers provides industry-leading John Deere construction equipment, technology solutions, and services to support your operation.

We empower local communities with the right tools and support to fuel their growth and success.

At 4Rivers Equipment, our mission is to enhance the well-being of our customers, business partners, and employees. We foster an environment that promotes career advancement, stability, and enduring prosperity. Through the implementation of enduring strategies for sustainable growth and profitability, we continuously provide innovative solutions. The solutions enrich the lives and businesses of our stakeholders, including customers, employees, and manufacturers. We approach all interactions with humility and respect, preserving our integrity and unwavering commitment to excellence.

4Rivers has roots in Colorado dating back to 1926. Although our industries and technologies have evolved, our commitment to industry-leading service and equipment remains.

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