4Rivers Equipment Enters Into Agreement with Honnen Equipment

Strengthening the Core: 4Rivers Equipment Acquires Three Honnen Equipment Locations

4Rivers Equipment is expanding its Colorado footprint through the acquisition of three Honnen Equipment locations in Commerce City, Grand Junction, and Durango. This strategic move unites two of the region's most storied legacies, creating a unified team dedicated to providing industry-leading John Deere construction solutions and unmatched local support.

How Does This Acquisition Help Our Local Customers?

By bringing these three vital locations into the 4Rivers family, we are significantly increasing our resource pool, parts inventory, and technician availability across the state. For our customers, this means "laser-focused" support that is closer to your job site than ever before.

Combining the expertise of both organizations allows us to scale our technology and training efforts. Whether you are operating in the Denver metro area or tackling projects on the Western Slope, you now have access to a broader network of specialists who understand the unique challenges of Colorado’s terrain and climate.

A Shared Legacy: Two Deep-Rooted Colorado Companies

This acquisition is more than a business transaction; it’s the union of over 160 years of collective experience.

• 4Rivers Equipment: Tracing our roots back to 1926 in Holly, Colorado, we have spent nearly a century building a reputation as "Your Working Partner."
• Honnen Equipment: Since 1963, Honnen has been a cornerstone of the Denver and Western Colorado construction communities.

By joining forces, we are honoring these deep-rooted legacies while fueling a new era of innovation. As we approach our 100-year anniversary in 2026, this expansion reinforces our commitment to the communities that have supported us since the beginning.

Expert Leadership on a Milestone Move

Our leadership team is focused on ensuring this transition enhances the value we provide to our employees and partners.

"This acquisition marks a significant milestone... allowing us to expand our offerings and better address the needs of our collective customers in Colorado." — John Shearer, CEO of 4Rivers Equipment.

General Manager Danny Bratton emphasized that while our network is growing, our focus remains local: "This decision is driven by our mutual dedication to providing unmatched customer service. We are confident this collaboration will create value for both our customers and employees."

What This Means for Your Fleet and Support

With locations now spanning from the Front Range to the high desert, our ability to provide "unmatched" service has reached a new level.

• Technology Integration: We are merging our technical expertise to offer more robust precision construction solutions.
• Streamlined Parts Access: A larger network means faster access to the John Deere parts you need to keep your machines moving.
• Local Decision Making: We maintain our commitment to local store-level leadership, ensuring that decisions are made by people who know your specific business.

Common Questions About the Honnen Acquisition (FAQ)

Which Honnen locations are joining 4Rivers Equipment?

We have officially entered into an agreement to acquire the Honnen Equipment locations in Commerce City, Grand Junction, and Durango.

Will the staff at these locations change?

Our goal is to unite the talented teams from both organizations. Customers can look forward to seeing the same dedicated folks they’ve worked with, now backed by the additional resources and technology of the 4Rivers network.

Where will 4Rivers Equipment be headquartered?

4Rivers Equipment will continue to be headquartered in Greeley, Colorado, where we have coordinated our operations across Colorado, New Mexico, and Texas for years.

How does this acquisition affect my current warranty or service plan?

We are committed to a seamless transition. Your existing John Deere service agreements and warranties will continue to be honored as we integrate these locations into our unified support system.

Ready to see how our expanded network can support your next project? [Find your nearest 4Rivers location] or contact us today to learn more about our enhanced service capabilities across Colorado.