4Rivers Equipment

Our Story Starts With You.

YOUR WORKING PARTNER SINCE 1926.

YOUR LOCAL JOHN DEERE DEALERSHIP

4Rivers Equipment is the leading John Deere dealer for the Southwest, providing top-tier solutions for construction, agriculture, and residential projects. Our mission is to improve the lives of our customers and employees through a century-old commitment to excellence. Serving diverse regions across Colorado, New Mexico, and Texas, we deliver industry-leading John Deere equipment backed by a legacy of stability and innovation. Whether you are a homeowner or a large-scale contractor, we ensure your success by combining the global power of John Deere with the personalized support of a local partner.

Your Working Partner

Being "Your Working Partner" is a promise we have kept for 100 years. At 4Rivers, we don’t just provide machinery; we provide a partnership rooted in Integrity, Respect, and Innovation. From initial purchase and flexible John Deere Financial options to long-term technology support through Foursight Solutions, we are with you every step of the way. We focus on sustainable growth and long-term outcomes, ensuring that your home, farm, or business has the tools and service required to thrive for generations to come.

SINCE 1926

4Rivers Equipment was founded in 1926 in Holly, Colorado, originally established as Romer Mercantile. For 100 years, we have grown alongside the communities we serve, navigating the challenges of the Dust Bowl and the evolution of modern machinery. In 1977, we transitioned into Colorado Machinery before rebranding as 4Rivers Equipment in 2013—a name that honors the Arkansas, Colorado, Platte, and Rio Grande rivers. This deep-rooted history in Colorado and the Southwest establishes 4Rivers as one of the most reliable and enduring John Deere dealerships in the United States.

Local Solutions

We believe that the best support comes from people who know your land and your climate. With locations stretching from Cheyenne, Wyoming, through the Front Range of Colorado, and down to El Paso, Texas, 4Rivers provides localized expertise for every project. We offer a comprehensive range of equipment, from John Deere riding mowers for homeowners to Wirtgen Group road-building technology for major infrastructure. By matching local knowledge with world-class brands, we ensure you find the exact solution you need for any project, any size, in any terrain.

YOUR PREMIER TECHNOLOGY PARTNER

At 4Rivers Equipment, we define being "Your Working Partner" through a unique blend of a century of experience and industry-leading technology. As a 9-time John Deere Onyx Circle Award winner, we have proven our commitment to excellence in high-tech service and customer support. Our team consists of Trimble Certified specialists who ensure that every piece of construction and forestry equipment we support is optimized for the modern jobsite. By bridging the gap between heavy hardware and precision data, we provide the innovative solutions necessary for your operation to remain competitive and profitable in an evolving industry.

SPECIALIZED SOLUTIONS & EVOLUTION

In June 2023, 4Rivers Equipment reached a historic milestone by successfully transitioning our Agriculture and Turf division to 21st Century Equipment. This strategic evolution allows 4Rivers Equipment to focus exclusively on being your premier partner for John Deere Construction and Forestry solutions. While our roots in the Ag industry date back to 1926, this transition ensures that our customers receive the most specialized expertise, advanced technology, and dedicated support for the heavy equipment industry. For John Deere tractor and residential turf needs, we proudly point our partners toward 21st Century Equipment, while we continue to lead the way in construction, forestry, and road-building excellence.

MISSION

At 4Rivers Equipment, our mission is to enhance the well-being of our customers, business partners, and employees through dedication to excellence as a leading dealer. We are committed to fostering an environment that promotes career advancement, stability, and enduring prosperity for future generations, making us the employer of choice. Through the implementation of enduring strategies for sustainable growth and profitability, we continuously provide innovative solutions to enrich the lives and businesses of our stakeholders, including customers, employees, and manufacturers. We approach all interactions with humility and respect, preserving our integrity and unwavering commitment to excellence.

CAN YOU NAME THE FOUR RIVERS?

In light of our expansion beyond Colorado into Wyoming, New Mexico, and Texas, we recognized the need for a name that better reflects our presence. We proudly transitioned from 'Colorado Equipment' and 'Colorado Machinery' to '4Rivers Equipment.' Reflecting our roots in Colorado, the name '4Rivers Equipment' embodies our rich history and promising future. It pays homage to the fundamental waterways that have shaped our journey, comprising the Colorado, Rio Grande, Platte, and Arkansas rivers.

Core Values

What We Live by

Integrity

We promise to approach each situation with the highest integrity and values. We will not do anything that would diminish 4Rivers Equipment or the manufactures we represent.

Respect

We always promise to treat customers, future customers, fellow employees, manufactures, and anyone we come in contact with the utmost respect.

Innovation

We are dedicated to constantly exploring and implementing groundbreaking solutions that enrich the lives of our customers and employees alike.

Commitment

We commit to being the best working partner for our customers and the employer of choice. Our commitment to any situation is to the long term outcome versus the short term gains.

CAREER

READY TO JOIN THE WINNING TEAM?

While we don’t like to brag, it's simply a fact we have great people on our team. We hire for positive attitudes, eagerness to improve, and a passion for the trade. We are more than just a dealership. We are a team of passionate problem solvers who love to roll up our sleeves and get to work. Are you ready to join the winning team?

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