4Rivers Equipment Expands Reach and Services in Colorado with Honnen Equipment Acquisition

Uniting Legacies: 4Rivers Equipment Expands with Honnen Acquisition

4Rivers Equipment is proud to finalize the acquisition of three Honnen Equipment locations in Commerce City, Grand Junction, and Durango. This historic union brings together two of Colorado's most established John Deere legacies to provide our customers with "laser-focused" support and expanded access to industry-leading parts and service.

How Does This Merger Benefit Your Operation?

At 4Rivers Equipment, we believe that the best decisions are made closest to the customer. By integrating these three vital locations, we are empowering our local teams to respond more comprehensively to your evolving industry demands.

This acquisition isn't just about expanding our map—it's about expanding our capabilities. Our new team members bring decades of technical expertise, ensuring that whether you’re working in the Denver metro area or across the Western Slope, you have a "working partner" dedicated to maximizing your uptime and productivity.

Transitioning Your Account: Seamless Access to 4Rivers Tools

To ensure you don’t skip a beat, we have simplified the process of transitioning your "My Honnen" account to the 4Rivers Customer Portal. This online portal is your central hub for fleet management and digital support.

Steps to Activate Your 4Rivers Portal:

1. Sign Up: Visit our [Customer Portal Signup Page] to create your new credentials.
2. Account Number: During signup, you will be prompted for a 4Rivers Account number. If you haven't received one yet, simply leave this section blank.
3. Automatic Sync: Once you submit, our team will manually link your account. This ensures all your previous Honnen invoices and machine details are transferred seamlessly.

Benefits of the 4Rivers Customer Portal:

• Manage Your Fleet: Track service intervals and machine health in real-time.
• Buy Parts Online: Access the full John Deere parts catalog 24/7.
• View Invoices: Keep your records organized with easy access to current and past billing.

A Vision for Innovation and Local Decision-Making

This milestone unites 4Rivers (established in 1926) with Honnen (established in 1963). Together, we are building a more resourceful organization that remains rooted in our core values of integrity, respect, and commitment.

"Empowering our local teams to make decisions closer to our customers is a pivotal shift that promises unparalleled benefits. This change embodies what sets 4Rivers Equipment apart – becoming not just a supplier, but your working partner." — John Shearer, CEO of 4Rivers Equipment.

General Manager Danny Bratton shared this excitement, noting that the talent joining our team from Honnen is key to exceeding expectations: "Their commitment ensures we meet and exceed the expectations of those we serve, paving the way for exceptional experiences and lasting relationships."

Common Questions About the Honnen Transition (FAQ)

Which Honnen locations are now part of 4Rivers?

The acquisition includes the locations in Commerce City, Grand Junction, and Durango. These branches are now fully integrated into the 4Rivers network.

What happened to my old Honnen account?

"My Honnen" accounts are no longer active. You will need to sign up for a 4Rivers Customer Portal account to continue managing your fleet and viewing invoices online.

Where is 4Rivers Equipment headquartered?

While we have expanded across the state, our headquarters remains in Greeley, Colorado, where we oversee our operations across Colorado, New Mexico, and Texas.

Can I still work with the same people I knew at Honnen?

Yes! We are thrilled to bring aboard the talented Honnen team members. You can expect the same familiar faces, now backed by the additional resources, technology, and support of the 4Rivers network.

Ready to get started? [Sign up for the 4Rivers Customer Portal] today and see how our expanded team is ready to support your next project.

4Rivers Equipment: Honnen Acquisition Announcement

This video provides a brief visual overview of the expansion and the mission behind uniting these two storied Colorado companies.