4Rivers Equipment Enters Into Agreement with Honnen Equipment

GREELEY, Colo. – 4Rivers Equipment is set to expand its service in the Colorado region, as it has entered into agreement to acquire three Honnen Equipment locations in Commerce City, Grand Junction and Durango. With this move, 4Rivers Equipment reinforces its commitment to delivering top-tier John Deere services to customers across the state, while further solidifying its position as a leading John Deere construction equipment dealer.

The acquisition, pending approval, unites two companies with deep-rooted legacies in Colorado. 4Rivers Equipment has a storied history tracing back to 1926 in Holly, Colorado, while while Honnen Equipment has been an integral part of the Denver community and Western Colorado since 1963. Additionally, this acquisition is expected to fuel greater innovation and resourcefulness, enabling an even more comprehensive response to the evolving demands of the industry. 

John Shearer, CEO of 4Rivers Equipment, expressed his excitement, stating, “This acquisition marks a significant milestone for our entire team as well as our new team members, allowing us to expand our offerings and better address the needs of our collective customers in Colorado.”

Danny Bratton, General Manager at 4Rivers Equipment, emphasized the shared commitment to customer-centric operations, “This decision is driven by our mutual dedication to providing unmatched customer service and support, and we are confident that this collaboration will create value for both our customers and employees.”

By combining resources, expertise, and technology, 4Rivers Equipment will be able to provide enhanced support to customers. 4Rivers Equipment firmly believes that this transaction ushers them into a new era, enabling them to provide enhanced customer support.

4Rivers Equipment will continue to be headquartered in Greeley, Colorado and looks forward to continuing to serve its customers and partners with excellence.

About 4Rivers Equipment: 4Rivers Equipment is your local John Deere dealer for construction equipment solutions, technology and support. 4Rivers Equipment provides innovative equipment and machinery and supports it with industry-leading parts and service departments for the communities it serves throughout Colorado, New Mexico and Texas.